What Is Social Bookmarking ?

                      So where does “Social Bookmarking” fit into the Web 2.0 revolution?? As you might have guessed, “Social Bookmarking” focuses on user generated content and a strong user-base. To give you a really good picture of what Social Bookmarking really is, I want you to look at the “Web 1.0” directory website that has been such an important part in Webmaster’s success on the Internet:

               This link directory is just a site where webmasters submit their website details and URL in the hope that it gets “approved” and listed in the directory. That’s great, but a few years ago, some Silicon Valley dudes actually realised that hardly anyone actually browsed these link directories for fun. I mean, look at it – I wouldn’t like to browse around there for a few seconds let alone a few minutes!  

           Anyway, these guys came up with a new idea “Social Bookmarking”. They would build a site which allowed literally anyone to create an account and submit links to much like an open directory, however they would allow the community to control what links were most prominent and visible. They called it bookmarking simply because it was designed for the common internet user to keep a list of their “favourites” online which they can access any time. The social aspect emerged as everybody’s links are visible to every other user of the site.