Latest updates for Digital Marketing Techniques in 2014

What are the major trends in digital marketing for 2014? 

To help define what we rehearsed our informal survey this year asking intelligent Insights readers:

Please select an area of ​​marketing that you believe will give you more business benefits in 2014 In the survey, please select the most important trend in terms of what you think will make the biggest difference shopping for leads or sales in your business, or a typical client if you are an agency or consultant. Thank you!
The results are below and show a familiar patterns with the same 3 "usual suspects" rated the most important trade.

-marketing-2014 digital trends
Activities digital marketing rated the most important business success for 2014 n = 637 Note that the Social CRM was not included in the survey in 2013

So it seems that the three major areas of investment in marketing for 2014 are likely to continue to be the mobile marketing and content and big data in many companies. The most important change is in mobile marketing, where there is a decline in popularity, perhaps suggesting an awareness of the difficulty of encouraging customers to buy rather than browser through this channel.

But I like to think that conversion rate optimization and marketing automation will increase investment as they are on the process and performance improvement, so that they can deliver returns potentially less risk than other activities.

Since the major trends in high level, the "usual suspects" are likely to be similar to 2014, this year I thought it would be interesting and useful to drill deeper to see specific digital marketing technologies and techniques will be important trends in 2014 I structured the trends based on marketing to achieve different objectives through the points of contact with customers as part of the planning Insights smart race. There are 22 trends that I see on the basis of companies I've worked with, the examples I've looked at and our own marketing activity Smart Insights.