Advanced Digital Marketing Course

 Digital Marketing means marketing or promoting a particular Product, Company, Information or a Bran on Various Digital media devices like  TV, Internet, Mobile etc. With the advent of digital revolution in India since 2011, the demand for Digital Marketing has grown up.  As people started using various social media platforms, smartphone market and applications market has grown up. So now companies started recruiting digital media professionals to leverage their business using internet marketing techniques.

     Advanced Digital Marketing Course Curriculum is prepared according to the current industry standards. The entire course will not only be theoretical but hands on practical method of training. we will make sure that you are ready to crack the job by the end of the course.

    Advanced Digital Marketing Course Consists of three Modules id: Search Engine Optimization. Search Engine Marketing, Social Media Optimization and Basics in Photoshop and Corel Draw.

• Digital Marketing and SEO Basics
• Google Webmaster Tools
• Keywords Research and Analysis
• Wordpress CMS with HTML/CSS Basics
• On Page Optimization
• Off Page Optimization
• Penguin Recovery Process
• Reports and Management
• Google Analytics
• Website Monetization 

SEARCH ENGINE MARKETING (SEM)

• Introduction to Search Engine Marketing
• Introduction to Google Adwords
• Campaign Setup
• AdGroup and Keywords Setup
• Ad Format and Guidelines
• Ad Extensions
• Campaigns, Adgroups and Keywords Dashboard
• Display Network and Video Campaign
• Adwords Tools
• Adwords Exam Guidlines

SOCIAL MEDIA OPTIMIZATION (SMO)

• Social Media Optimization Introduction
• Facebook Marketing
• Twitter Marketing
• Google+ Marketing
• Social Bookmarking and Social Sharing
• Video Marketing
• Blogging
• You Tube Marketing
• Email Marketing
• Others

ONLINE REPUTATION MANAGEMENT (ORM)

• What is ORM
• What is the need of ORM
• Commons mistakes made by the website owners